Marketing is such a broad concept; it is very hard to keep track of everything you do. After all, every attempt at making contact with an individual outside of your company can be considered as marketing.
As an entrepreneur you are probably focusing on the general aspects of marketing: branding, advertising, and customer service.
In this post, I have collected eight specific parts of marketing that you should not overlook. These, while part of the entrepreneurial process, sometimes are forgotten when it comes to presenting your business to a crowd.
- Your DBA. Make sure that your name fits in with the brand message you’re trying to send out. Don’t call yourself Photocolor when you are specializing in black and white photography.
- Your methods of manufacturing. An all-American company should not manufacture from China simply because it’s cheaper. Believe it or not, however you manufacture your products is a powerful marketing weapon for your business.
- Brand Colors. This is a very important marketing tool. Who you are looking to attract should dictate which colors you brand will sport. Family brands might want to go with vibrant colors (red, yellow), while elitist brands should embrace the blacks, golds, and silvers.
- Location. Does your establishment present an advantage for your business? Incorporate it to your marketing. Denny’s is a bright example of using physical placing to their advantage.
- Email signature. Often overlooked, this part of the email allows you to let the recipient know how to get in contact with you. Putting in your website and/or work phone number is not bad strategy at all.
- Your voicemail message. Are you letting people know what you are about, when, and how to contact you on your voicemail message? If not, you should. That cute “leave a message after the beep” bit is not as effective in the business world.
- Follow-ups. They not only make the customer feel appreciated for making a purchase; follow-ups can also inspire them to spread the word on your business. People care that you care.
- Passion. You can do everything I have mentioned above, and then more. If you don’t show how much you really care, you might fool customers once, but not twice. And notice that I said “show” as in “stop talking and take action”.
If you think there other aspects of marketing that entrepreneurs constantly overlook, feel free to drop a comment below!
- What Does Self-Promotion Mean for Entrepreneurs? (theblogofjuanortiz.wordpress.com)
- Why You (as an Entrepreneur) Should Not Treat Web Marketing as Some Do TV Advertising (theblogofjuanortiz.wordpress.com)
- Entrepreneur’s Image vs Identity (theblogofjuanortiz.wordpress.com)
- Five Things You Should Understand About Branding (theblogofjuanortiz.wordpress.com)